Where to Find Corporate Event Leads in Australia

Finding quality corporate event leads in Australia is essential for hotels, conference venues, and hospitality professionals who want to secure consistent bookings. In today’s competitive Australian events industry, proactive lead generation and targeted marketing are key to staying ahead.

1. Tap into Industry Associations and Networks

Join the Professional Conference Organisers Association (PCOA), Meetings & Events Australia (MEA), and Exhibition & Event Association of Australasia (EEAA). These organisations provide networking events, directories, and forums where corporate event decision-makers are highly active.

2. Use Corporate Event Marketplaces

List your venue on Conference Monitor Australia and Venue Finder to connect directly with event planners searching for conference venues in Australia. Keep your profile updated with professional photography, capacity details, and current offers.

3. Partner with Destination Marketing Organisations (DMOs)

Work with Business Events Sydney, Melbourne Convention Bureau, and Brisbane Economic Development Agency. These DMOs actively promote destinations for corporate meetings and international conferences, generating high-quality leads.

4. Leverage LinkedIn for B2B Event Prospecting

Search for Event Managers, Executive Assistants, and Marketing Directors in your target industries. Share updates showcasing your venue, corporate packages, and recent events to keep your property top of mind.

5. Build Strategic Supplier Relationships

Collaborate with event production companies, AV suppliers, and caterers. Becoming a preferred partner ensures you receive referrals before competitors know about the opportunity.

Tools to Get Conference Bookings for Hotels

Maximise your hotel conference bookings by using the right tools to find, track, and convert corporate event leads:

1. Conference Monitor Australia – Lists venues and upcoming events nationwide; ideal for targeting active conference organisers.
2. Venue Directory & Venue Finder – Comprehensive Australian venue listings with filters for location, capacity, and features.
3. LinkedIn Sales Navigator – Advanced lead search, saved lists, and personalised outreach for corporate event decision-makers.
4. Salesforce or HubSpot CRM – Manage enquiries, follow-ups, and conversion tracking for event sales.
5. Eventbrite & Humanitix – Discover companies hosting events and connect for future conference opportunities.
6. Google Business Profile & Reviews – Improve local search visibility and influence venue selection through positive online reviews.

Tips for Hotel Sales Teams

Boost your conversion rate and secure more corporate bookings with these proven strategies:

• Respond within the hour – Quick responses win more corporate event enquiries.
• Offer flexible conference packages – Customise pricing, catering, and AV to client needs.
• Highlight client ROI – Emphasise team engagement, customer impact, and brand positioning benefits.
• Follow up professionally – Many bookings close after the second or third follow-up.
• Use professional venue photography – High-quality visuals drive enquiry-to-booking conversions.
• Ask for referrals – Leverage satisfied clients for introductions to other decision-makers.
• Stay visible in the events industry – Attend networking events, sponsor local business awards, and host familiarisation tours.

Final Thoughts

Success in the Australian corporate events market requires more than a great venue — it takes a smart combination of lead generation strategies, the right tools, and a proactive sales mindset.

Conference Monitor Australia helps hotels and venues connect with event planners, discover upcoming conferences, and increase bookings. Visit Conference Monitor Australia to start finding your next big corporate booking opportunity.